KOFFLER CENTRE OF THE ARTS

Identity and Communications Strategy

2006–2007

As an established arts centre in Toronto poised to revitalize its program in a new building, the Koffler asked us to renew its identity and establish a communications strategy to reach a new audience and attract support from donors and patrons. Our five-month process involved extensive interviews with Koffler administration and executive, donors and other cultural organizations as well as a series of presentations to various stakeholders.